Pernod Ricard also runs an annual, week-long convention on the Ricard family island Les Embiez just off the coast near Marseilles and Toulon, which allows people to share ideas on a much grander scale. In April, the island will be home to around 1,000 Pernod Ricard employees from all its businesses around the world.
The week comprises key presentations and strategic direction from top management, as well as a marketing meeting with around 300 marketers from across the company, where the broad direction of some of the key initiatives are outlined. Alongside this, the island is transformed into a series of bars set up by the brand companies, representing what each stands for.
Advertiser: Pernod Ricard / Ballantine´s - Agency: Vegas & Winnfield / El optimista de ideas – Project Management and Producer: Fernando Bizai / Artemio Buneta – Creativity and Development: Tricefalo Studio – Creative & Art Direction: Abel Sánchez